New Home Star is a new home sales company based out of Elmhurst, Illinois, which provides sales and marketing to home builder clients across the nation. During my time as a Graphic Design Intern, I created marketing collateral and design material for New Home Star and their various builder clients, which spanned from print and digital media to merchandise design. This is an ongoing internship, and will be updated with more designs over time.
MARKETING COLLATERAL
At New Home Star, sales agents can request a variety of marketing collateral such as flyers, social media graphics, email campaigns, yard signs, and door hangers, in order to promote events and incentives. Sales agents work for a variety of builders, each with their own brand guidelines, and collateral must adhere to the guidelines of the builder you're designing for.
MARONDA HOMES
FOCUS HOMES
CREATIVE HOMES
ELLIOTT HOMES
MERCHANDISE DESIGN
During my time at New Home Star, I was granted the opportunity to design t-shirts that would be given to nominated “Rockstars of the Week”, or top performers across the company from corporate to sales agents. Over the course of a month, I conceptualized and created two shirt designs, each with an athletic and uplifting theme, and utilizing New Home Star brand colors.
I was also granted the opportunity to design t-shirts for winners of the 'SAMI Spotlight', a monthly contest in which the marketing team is able to vote on their favorite marketing collateral.
HOLIDAY SOCIAL MEDIA GRAPHICS
I was also granted the opportunity to design holiday graphics for New Home Star’s various social media accounts. These graphics did not require adherence to the company’s brand guidelines, and allowed for more open-ended creative direction based on the holiday.