New Home Star is a new home sales company based out of Elmhurst, Illinois, which provides sales and marketing to home builder clients across the nation. During my time as a Graphic Design Intern, I created marketing collateral and design material for New Home Star and their various builder clients, which spanned from print and digital media to merchandise design. This is an ongoing internship, and will be updated with more designs over time.
ORIGINAL SAMI DESIGNS
SAMIs, or Sales Associate Marketing Initiatives, are marketing collateral used by sales agents in the field to promote community openings, local events, homeowner incentives, and other initiatives. Collateral may encompass flyers, social media graphics, email campaigns, door hangers, and yard signs. The design of a SAMI varies based on the builder client you’re designing for and their specific brand guidelines.
FLYER
FACEBOOK GRAPHIC
EMAIL GRAPHIC
EMAIL DISCLAIMER
GOOGLE GRAPHIC
INSTAGRAM GRAPHIC
MERCHANDISE DESIGN
During my time at New Home Star, I was granted the opportunity to design t-shirts that would be given to nominated “Rockstars of the Week”, or top performers across the company from corporate to sales agents. Over the course of a month, I conceptualized and created two shirt designs, each with an athletic and uplifting theme, and utilizing New Home Star brand colors.
DESIGN ONE
DESIGN TWO
HOLIDAY SOCIAL MEDIA GRAPHICS
I was also granted the opportunity to design holiday graphics for New Home Star’s various social media accounts. These graphics did not require adherence to the company’s brand guidelines, and allowed for more open-ended creative direction based on the holiday.
FACEBOOK/LINKEDIN GRAPHIC
INSTAGRAM GRAPHIC
INSTAGRAM GRAPHIC
FACEBOOK/LINKEDIN GRAPHIC
FACEBOOK/LINKEDIN GRAPHIC
INSTAGRAM GRAPHIC
INSTAGRAM GRAPHIC
